A new client, Haäm Machine, based in Eindhoven-NL asked me for a logo design for their child company called ACHKIF CNC. A company in the CNC (computer numerical control) machine industry sector. They came to me with the sketch and direction about the importance of the logo with a rhombus shape and an \”A\” initial on it is a must (image below).
![](\"https://c1.staticflickr.com/5/4180/34274338742_8531bede8b_b.jpg\")
Logo Philosophy
Two \”A\”(upside down) with cutted elements created a rhombus shape, thus like multiple arrowheads.
This \”hidden\” arrowhead was intended to be a subliminal symbol for speed and precision, also as a secondary design element.
Idea based on CNC motion is controlled along multiple axes, normally at least two (X and Y). In this case is Y axis (vertical line).
Logo Lockups
Horizontal lockup
Special use
Wordmark ligature
Tertiary
