Branding / Logo

Achkif CNC

A new client, Haäm Machine, based in Eindhoven-NL asked me for a logo design for their child company called ACHKIF CNC. A company in the CNC (computer numerical control) machine industry sector. They came to me with the sketch and direction about the importance of the logo with a rhombus shape and an “A” initial on it is a must (image below).

Achkif CNC

Logo Philosophy

Two “A”(upside down) with cutted elements created a rhombus shape, thus like multiple arrowheads.

This “hidden” arrowhead was intended to be a subliminal symbol for speed and precision, also as a secondary design element.

Idea based on CNC motion is controlled along multiple axes, normally at least two (X and Y). In this case is Y axis (vertical line).

Logo Lockups

Achkif CNC

Horizontal lockup

Achkif CNC

Special use

Achkif CNC

Wordmark ligature

Achkif CNC

Tertiary

Achkif CNC