Art Direction

Branding / Logo

Web Design

Gasmee

I helmed the project of rebranding/overhaul for this mobile fuel delivery service in The Philippines. I created whole series of their branding ; started from logo, its brand colours, typography, website (front-end/back-end) , vector graphics, motion graphics (tutorial/intro), including some copywriting and its tagline “Refuelling has never been easier”.

Logo

BEFORE

AFTER

Gasmee
Gasmee

Logo Philosophy

Gasmee

PSYCHOLOGY OF COLOUR

WHY PURPLE?
There are very few brands that have chosen purple for its logo identity. It is said to have the power to uplift, calm nerves and encourage creativity, making it an all-inclusive colour. All ages, genders, and cultures can relate to purple. Here are four specific things that purple communicates :

1. Royalty : A universal connection that people make with purple is its association with royalty, nobility, and prestige.
2. Value : These notions of royalty cause purple to communicate a sense of value. For this reason, the highest value poker chip ($5,000) is purple.
3. Sacredness : Purple is also considered sacred, especially in the natural world. In Egypt, purple is symbolic of virtue and faith. In Tibet, the purple stone, amethyst, is considered to be sacred to Buddha. Since Gasmee started in Philippines, in Christianity, purple is associated with Advent and Lent.
4. Bravery : Purple is symbolic of bravery. The purple in the U.S. military Purple Heart award represents courage. The Purple Heart is awarded to members of the US armed forces who have been wounded in action.

Assets

Gasmee
Gasmee

Quick & Hassle-Free

Perfect for helping you with your daily routine, say good bye to fuel wasting trips for gas station + time wasting in the traffic jam. Simply select the time and your location, any litre as you want. Available to view online or any mobile device.

Convenient

Busy? You don’t have to stop at gas station. We deliver it to you!

Affordable

You pay the same price as at gas station, no minimum order.

Safe

Our gas is filtered and your gas will be delivered by our highly trained staff.

Gasmee