Gasmee
I helmed the project of rebranding/overhaul for this mobile fuel delivery service in The Philippines. I created whole series of their branding ; started from logo, its brand colours, typography, website (front-end/back-end) , vector graphics, motion graphics (tutorial/intro), including some copywriting and its tagline “Refuelling has never been easier”.
Logo
BEFORE
AFTER
Logo Philosophy
PSYCHOLOGY OF COLOUR
WHY PURPLE?
There are very few brands that have chosen purple for its logo identity. It is said to have the power to uplift, calm nerves and encourage creativity, making it an all-inclusive colour. All ages, genders, and cultures can relate to purple. Here are four specific things that purple communicates :
1. Royalty : A universal connection that people make with purple is its association with royalty, nobility, and prestige.
2. Value : These notions of royalty cause purple to communicate a sense of value. For this reason, the highest value poker chip ($5,000) is purple.
3. Sacredness : Purple is also considered sacred, especially in the natural world. In Egypt, purple is symbolic of virtue and faith. In Tibet, the purple stone, amethyst, is considered to be sacred to Buddha. Since Gasmee started in Philippines, in Christianity, purple is associated with Advent and Lent.
4. Bravery : Purple is symbolic of bravery. The purple in the U.S. military Purple Heart award represents courage. The Purple Heart is awarded to members of the US armed forces who have been wounded in action.
Assets
Quick & Hassle-Free
Perfect for helping you with your daily routine, say good bye to fuel wasting trips for gas station + time wasting in the traffic jam. Simply select the time and your location, any litre as you want. Available to view online or any mobile device.
