I worked for EF English First Indonesia, a division of EF Education First, the world leader in language education as Senior Graphic Designer in marketing department. I have had the pleasure of working on and creating the collaterals. From designing and implementing the full identity, including all printed pieces, to building the website landing page, managing photoshoots and hand illustrating and directing my team to create its marketing collaterals.
EF English First Indonesia have four different programs based on age group. Previously, each program has their own flyer. To reduce the cost of production, our marketing division got the idea to produce all-in-one flyer.
My task was to create a layout that fitting all programs’ information in a single flyer. The result was really nice, our division (marketing) was able to gain profit as the cost reduced significantly and boost the marketing sales effectively when the flyers randomly shared in the event or on the street without the need to ask “quick survey” to the parents about their children’s age.
Video / Motion Graphics