I created these logo options for a new fashion brand based in Utrecht-The Netherlands : Lulu Tsintsadze (LT Athleisure). It spesialised in sporty-casual women wear. The objective was simple, she wanted a monogram logo based on her initials.
LT monogram #1
The idea was coming from the shape of
obstacle in steeplechase athletic.
LT monogram #2
The idea was coming from the dashed line on rugby field. Made by a pair of LTs upside-down.
LT monogram #3
The idea was coming from the shape
of polo sticks.
It’s a custom typeface (otf & ttf) designed exclusively for Lulu Tsintsadze.